Vision
In the ’90s, MPS policy focused on achieving major participation based on collective responsibility: “small steps for a large group”. From the awareness of responsibility and the collective importance of the auctions, enormous support was created for MPS-ABC. The high level of participation in MPS and the high volume of MPS products ensured growing interest from the market. This policy has proven successful. The collective contribution has gradually decreased and the individual contribution has increased. MPS now operates in a more market-oriented and international way.

It is clear that a primarily market-oriented approach is risky. Practice has shown that the reduced collective attention is limiting participation in MPS certificates. The result will be that the horticulture sector will find it hard to profile itself as a socially responsible industry. In view of the developments in the context of the environment, CO2 and residues, an urgency still exists. Extra incentives and an appeal to the collective responsibility remain necessary.

MPS will continue along the route of collective responsibility, in combination with international market profiling.
Market profiling means that as regards innovation, MPS should focus on the leaders in the sector. The leaders demand innovation and market-oriented certificates.

Mission
MPS offers products and services which relate to the environment, quality assurance and social aspects, at a national and international level. This allows horticultural companies to profile themselves as socially responsible firms to their customers, the government and society.